Webinars

This presentation focuses on communicating to you and your team the 5 key pillars of a successful package test. These insights have been developed over years of conducting research on packaging using virtual shopping technologies.

We will also convey the use of virtual shopping technology on packaging studies.

The result is a solution that delivers more insights in less time and at a lower overall budget than competing methodologies.

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This webinar explores the next frontier of online surveys using visual and interactive design techniques.

Learn how new advances in interactive visual questions can:

• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.

In addition to showcasing the latest examples, we deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We also discuss how we tested these techniques, what we learned and how these results are influencing future designs.

These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.

This presentation is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.

Maximizing Respondent Engagement Through Survey Design: View Presentation

Maximizing Respondent Engagement Through Survey Design: Read Paper