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Polishing the crystal ball: Using research to predict the future
The media landscape is rapidly changing, so what can broadcasters do to prepare for a future where consumers are granted easier and easier access to an increasingly broad range of audio alternatives?
Jeff Vidler, SVP & Managing Director of Radio Research at Angus Reid Strategies, argues that by approaching research in a new way, broadcasters can take steps to learn what consumers will want and need from their brands.
Polishing the crystal ball: Using research to predict the future Download Article
Re-thinking radio research for the PPM era
Personal People Meters (PPM) are transforming the way radio is programmed, sold and marketed. Jeff Vidler, SVP & Managing Director of Radio Research at Angus Reid Strategies, argues that in order to keep pace with these changes, we must also re-think the way radio research is conducted.
Read more from Jeff's article found in the May 2009 issue of Broadcast Dialogue.
Re-thinking radio research for the PPM era: Download Article
PPM Info: Too much of a good thing?
What is PPM and how is it affecting the landscape of the radio industry today?
A regular contributor to Broadcast Dialogue, Jeff Vidler, Senior VP and Managing Director of Radio Research for Angus Reid Strategies, weighs in on the topic of Personal People Meters.
As Jeff explains in the April 2009 issue of Broadcast Dialogue, to truly reap the benefits of PPM, you must also understand its functional and strategic limitations.
PPM Info: Too much of a good thing? Download Article
Emotions and Voting - Brand Image Assessment Case Study
Political choices are like most purchasing decisions—they are largely driven by emotional reactions and connections. In this case study we look at Canadian Federal Party leaders in pre-election 2008. We measure reactions to the leaders using Plutchik’s model of emotions.
Emotions are very powerful predictors of vote intentions. We found that emotions typically explain over half of why a Canadian will or will not vote for someone. In this respect, emotional reactions are more than twice as powerful a predictor as which party they voted for last time and roughly 10 times as powerful a predictor as demographics like age, gender, education or income.
Emotions and Voting - Brand Image Assessment Case Study : Download Presentation
Brand + BAM Measures
This case study describes a practical application of ARS’ Brand + Brand Assessment Measures or BAM scores. It illustrates what these measures can reveal about a brand—above and beyond what we learn from the standard tracking of individual attributes.
There are four BAM measures: Knowledge, Uniformity, Originality and Power. BAM scores represent the fundamentals of brand health and are derived from analyses of people’s responses to specific brand attributes.
Brand + BAM Measures : Download Case Study
How Companies are Using Custom Panels
How does a customer advisory panel fit into your corporate research plan?
Mike Rodenburgh, VP of Angus Reid Strategies, talks about how a customer advisory panel can give you greater value for your research dollar compared to traditional methods of research.
How Companies are Using Custom Panels : Download Podcast
Advertising and Ethics—Canadian’s mindsets on advertising
Canadian’s feelings about advertising and ethics are reported on in this presentation by Andrew Grenville and Mike Leahy. The presentation was originally given to a joint Executive Summit of the Association of Canadian Advertisers and Advertising Standards Canada, in October 2008.
The study looks at the image of advertising relative to other social communication mediums and general attitudes toward advertising. It also describes a segmentation of Canadian’s mindsets on advertising and ethics. It concludes with a look at political advertising; a case study in the role and effects of ethics & advertising, with a focus on general campaign and attack advertising.
Advertising and Ethics: Download Whitepaper
Beyond Good and Bad Reputations
Corporate Reputation isn’t just good or bad.
Some types of "good" reputations result in greater firm growth than others. What kind of reputation does your company have?
Not all good reputations are identical. And some types enjoy greater levels of willingness to recommend—a key predictor of future growth.
Our CRSI™ analysis reveals four discrete reputation types—each with different implications for willingness to recommend, and also for likelihood of attracting negative media coverage.
Quality Firms are high profile, with a strong positive reputation. Strong Value Companies have a high profile, but they are better known for value than quality and are more likely to attract some negative attention. MOR Corporations are well known, but lack the profile of the Quality and Strong Value firms. Finally, Low Profile Businesses are not unknowns, but they lack profile. Their reputation is not bad, it just is not strong. And they fail to reap the rewards of a good reputation.
Beyond Good and Bad Reputations : Download CRSI Report
The Coming of Age of Online Polling
Angus Reid Strategies is on the forefront of an evolution that is transforming marketing research and public opinion polling. Interactive research technology is effective not only in winning back the trust of poll respondents—who seek to express their views in a comfortable setting at a time of their choosing—but also in pinpointing the latest political and consumer trends in a quick and reliable fashion.
Why Online Panels Work : Download Whitepaper
Package Plus
This presentation focuses on communicating to you and your team the 5 key pillars of a successful package test. These insights have been developed over years of conducting research on packaging using virtual shopping technologies.
We will also convey the use of virtual shopping technology on packaging studies.
The result is a solution that delivers more insights in less time and at a lower overall budget than competing methodologies.
Package Plus : Download Presentation