Maximizing Respondent Engagement Presented at ESOMAR Congress 2007

Jennifer Reid, SVP, Vision Critical and Monique Morden, SVP, Angus Reid Strategies presented recently at the ESOMAR Congress in Berlin. The paper they presented talks about Maximizing Respondent Engagement.

Jennifer and Monique’s paper outlines a study they conducted that showed Fusion surveys (online surveys incorporating rich media techniques) result in better attitudinal data as compared to Flat surveys (traditional online survey format) where respondents exhibit more variability in scales with fewer neutral responses. Fusion surveys present attitudinally based questions in a manner that encourages a more thoughtful deliberation of the question and slightly more effectiveness via a drag and drop paradigm presented to respondents.