How Proprietary Online Panels Change Everything

Angus Reid, CEO of Angus Reid Strategies (and sister company Vision Critical), spoke at the Market Research Event on October 25, 2006. In his presentation, Angus outlined the value of a proprietary online panel (POP) based on Vision Critical's experience in developing 150 for clients worldwide.

A proprietary online panel is a representative group of customers, or potential customers, who you engage with and learn from over time. Whether branded or blind a POP has helped organizations increase productivity, marketing/segmentation, roles & communication, strategic thinking and research.

"New technology is creating a massive change throughout the information industry and nowhere is this more evident that in market research." Angus Reid

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