Presentations

Political choices are like most purchasing decisions—they are largely driven by emotional reactions and connections. In this case study we look at Canadian Federal Party leaders in pre-election 2008. We measure reactions to the leaders using Plutchik’s model of emotions.

Emotions are very powerful predictors of vote intentions. We found that emotions typically explain over half of why a Canadian will or will not vote for someone. In this respect, emotional reactions are more than twice as powerful a predictor as which party they voted for last time and roughly 10 times as powerful a predictor as demographics like age, gender, education or income.

Emotions and Voting - Brand Image Assessment Case Study : Download Presentation

Jennifer Reid, SVP, Vision Critical and Monique Morden, SVP, Angus Reid Strategies presented recently at the ESOMAR Congress in Berlin. The paper they presented talks about Maximizing Respondent Engagement.

Jennifer and Monique’s paper outlines a study they conducted that showed Fusion surveys (online surveys incorporating rich media techniques) result in better attitudinal data as compared to Flat surveys (traditional online survey format) where respondents exhibit more variability in scales with fewer neutral responses. Fusion surveys present attitudinally based questions in a manner that encourages a more thoughtful deliberation of the question and slightly more effectiveness via a drag and drop paradigm presented to respondents.

In 1992, my former company, the Angus Reid Group, carried out a poll in 14 countries to gain an international perspective on Canada and the world. Global citizens described Canada as a peaceful, tolerant and caring nation, and could not understand why the country was being threatened at the time by separatism. On the other hand, Canadians expressed dislike for their government, and many concerns about their future. Still, Canada’s self image closely resembled its international reputation.

Fourteen years and three Canadian prime ministers later, it is time to gauge the views of Canadians and global citizens again, taking into account the complexities of the current times. Angus Reid Strategies chose 19 nations, in addition to Canada, for this study, which was conducted through representative online panels of each country’s general population.

On November 9, 2006, Angus Reid Strategies shared their findings from the World Poll that was conducted with the support of the Donner Foundation and the Liu Institute for Global Issues.

Angus Reid World Poll : Download Presentation

Angus Reid, CEO of Angus Reid Strategies (and sister company Vision Critical), spoke at the Market Research Event on October 25, 2006. In his presentation, Angus outlined the value of a proprietary online panel (POP) based on Vision Critical's experience in developing 150 for clients worldwide.

A proprietary online panel is a representative group of customers, or potential customers, who you engage with and learn from over time. Whether branded or blind a POP has helped organizations increase productivity, marketing/segmentation, roles & communication, strategic thinking and research.

"New technology is creating a massive change throughout the information industry and nowhere is this more evident that in market research." Angus Reid

How Proprietary Online Panels Change Everything : Download Presentation

Dr. Angus Reid, CEO of Angus Reid Strategies (and sister company Vision Critical), was the closing keynote speaker at the Marketing Research and Intelligence Association's (MRIA) Annual Conference on June 2, 2006.

A "standing room only" crowd of researchers lined the auditorium walls as Angus shared his expertise on the evolution of market research and how new approaches in market research are rewriting the rules of engagement.

Angus discussed how new advances in technology are having a major impact on market research with the Internet, online custom panels, and 3D virtual rich media applications rapidly replacing telephone surveys as the principle means of understanding the attitudes, behaviours, and emotional experiences of consumers.

Standing Room Only for Dr. Angus Reid : Download Presentation