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Sponsorship Drives Business Growth

"We give them money, they politely acknowledge us and that's it, right?" Or is it?

Many companies sponsor charities and cultural organizations because it seems like a responsible thing to do. But does it really stop there? Does social responsibility have other benefits---perhaps even for the growth of the company?

The good news is that if consumers are aware that your company is socially responsible, they will recommend it to others. And willingness to recommend has proven to be a powerful driver of future growth.

In this report we reveal how sponsorship drives business growth and identify the types of sponsorship that have the most profound effect on reputation.

Sponsorship Drives Business Growth : Download CRSI Report

March 18, 2008 | Posted in: Whitepapers | Permalink | Comments(0)

Partner Fit, Understanding how your Corporate Partner's Image Fits your Own

Picky about partners? You should be, because "if it touches the consumer it's a Corporate Image issue"

Partners are all over your customers:

  • Considering potential partnership or renegotiating an existing deal?
  • Wondering how a partner's reputation might effect your own?
  • Does associating with another company create synergy or generate dissonance?

These are important and increasingly common questions. Who you partner with has a significant impact on your reputation, and there are partnerships everywhere. CRSI is a powerful tool for understanding the fit between your company and current or potential partners, because it enables you to compare and contrast your image with that of your partners. It allows you to assess where the fit is, where the gaps are and how you can make the most of your partnerships---in the present and the future.

Our proprietary Partner Fit Summary analysis provides insight into overall fit. Our indexing of your corporate image to your (potential) partners also highlights gaps between your image and theirs.

In this article we illustrate how Partner Fit works by reporting on a couple of case studies involving some well known brands whose partners are integral to their offer to the public.

Partner Fit : Download CRSI Report

March 18, 2008 | Posted in: Whitepapers | Permalink | Comments(0)

Maximizing Respondent Engagement Through Survey Design

This webinar explores the next frontier of online surveys using visual and interactive design techniques.

Learn how new advances in interactive visual questions can:

  • Maximize respondent engagement
  • Encourage more thorough, detailed responses to questions
  • Generate higher panel retention rates.

In addition to showcasing the latest examples, we deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We also discuss how we tested these techniques, what we learned and how these results are influencing future designs.

These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.

This presentation is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.

Maximizing Respondent Engagement Through Survey Design: View Presentation

Maximizing Respondent Engagement Through Survey Design: Read Paper

March 16, 2008 | Posted in: Webinars | Permalink | Comments(0)