Corporate Reputation and Sponsorship Index™
The Angus Reid Report | Corporate Reputation and Sponsorship Index | Public Sector Index | Wealth Management Index
Track your brand and your competitors – daily – with CRSI™
Angus Reid Strategies Corporate Reputation and Sponsorship Index™ (CRSI™) is the first comprehensive measurement tool designed to monitor a brand’s sponsorship awareness and brand health versus the competition’s - every day.
This revolutionary product from Angus Reid Strategies has been continuously measuring the Canadian public’s perception of 200+ of Canada’s leading brands and corporations since March 2007. CRSI™ speaks to 1,200 Canadians every week – 62,000 Canadians every year- to uncover the public’s perception of the 200+ brands across 8 brand sectors, 8 sponsorship categories and 8 corporate image attributes – every day.
Address the unexpected. With CRSI™, you can spot trends and identify their impact instantly. Our clients can act before their competitors and understand how to better leverage their partnerships to optimize their messaging and sponsorship spend. Canadian companies spend billions of dollars each year on sponsorship activities, without an industry wide measurement tool to quantify its impact. All that has changed with CRSI™.
CRSI™ provides our clients with the opportunity to have the results at their fingertips every day, as well as access to our team to answer their questions in a timely manner in between our quarterly presentations.