Product Innovation

Finding big nuggets is easy, but it doesn't happen very often

From ideation through filtration of new concepts, the innovation & optimization of products is a little like panning for gold. Finding big nuggets is easy, but it doesn't happen very often.  The real challenge is making sure you don't let the smaller pieces of gold slip past you.

Concept+ makes identifying, targeting and enhancing winning concepts easier and more accurate.

Concept+ analysis works at multiple levels, with different types of analysis to meet the needs of all your stakeholders. Our Value Identifier Score distills a complex set of indicators into a single normative number suitable for the C-suite. Winners and losers can be identified at a glance. ARS' Value Identifier Score reflects both the number of people likely to use the product or service as well as their value, in terms of their volume of category usage.

Target Identifier Analysis

Target Identifier Analysis reveals the size and value of the segment your concept appeals to, helping you identify which concepts with seemingly "average" ratings have potential. In a recent case study, we had five concepts which had virtually identical and thoroughly average test scores. It was basically impossible to know which concept would be worth going forward with. Target Identifier uncovered the winner, revealing that two of the concepts appealed to high value customers, while the others did not.

Concept Optimizer Analysis

Concept Optimizer Analysis helps you see which concepts could benefit from some "repair work", and where the concepts are falling down. Sometimes a concept scores well on many of the key measures but falls down on one or two, such as value or credibility. Our Concept Optimization Analysis highlights these anomalous concepts and identifies the types of changes required to make the concept more successful.

Highlighter Tool

Our Highlighter tool is also included as a simple way for people to indicate their likes, dislikes, or clarity problems. It allows for direct interaction with the description of your concepts and provides you with the insights needed to improve your offer.

Value Identifier Score

With ARS' Value Identifier Score, our Target Identifier Analysis and Concept Optimizer Analysis, Concept+ makes identifying, targeting and enhancing winning concepts easier and more accurate.