Our Canadian Panel

Our Panels: Canadian Panel | American Panel

The Angus Reid Forum, Canada

Angus Reid Strategies has built the Angus Reid Forum (ARF) national panel of over 80,000 Canadian adults, for the exclusive use of ARS clients.

Services available to clients using the Angus Reid Forum include:

• Canadian National Omnibus
• Provincial Omnibus
• Syndicated research products
• Public Affairs Polling
• Custom Research
• Research with Young People (under 18)
• Moderated Online Discussion Forums

Quality

Quality is the by-word of the Angus Reid Forum, which is managed by our senior panel experts in the Panel Strategy and Development group. As a result, a high level of data integrity is ensured for end clients as we practice what we preach, implementing our own panel management best practices and quality standards.

The Angus Reid Forum is able to boast average response rates of 45%, much higher than those typically seen by national ‘access panels’. These are a testament to our careful recruitment practices, which result in a low number of ‘professional respondents’, our attention to creating an engaging experience and trusted environment for our panel members and to the rigor with which we apply quality standards.

The Panelists

The panel is well profiled on a number of demographic, consumer (including technology, media, financial, health), and political variables to gain a deeper profile of our panelists and assist our clients in reaching Canadians most relevant to their research needs.

A multi-pronged recruit strategy is used to carefully target and attract a diverse and engaged cross-section of Canadians. Typically, these campaigns are carefully targeted, and designed to avoid over-used commercial lists, focusing on quality rather than quantity.

We have also formed a number of strategic partnerships with media and other organizations in Canada, allowing us to recruit from their varied audiences.

Technology

The ARF runs on Sparq, the online research platform developed by our sister company Vision Critical. The Sparq platform enables us to provide a market-leading engagement experience to our members: from the Flex portal to our Fusionized recruitment profiler. Visual Question types are at our researcher’s fingertips to generate richer insights as well as increase engagement with survey respondents.

Record of Success

The Angus Reid Forum has been proven as the most accurate national panel in Canada and was more accurate than any other research methodology when used to predict the 2008 Federal Election results in Canada.

Join Now!

If you are a Canadian resident and would be interested in joining the Angus Reid Forum, or if you are already a member, follow the links below to access the member portal:

Angus Reid Forum (in English)

Forum Angus Reid (en français)