Online Panels

Our Panels: Canadian Panel | American Panel

Our National Panels

Angus Reid Strategies has created a number of large, superior quality, national panels for the exclusive use of ARS clients.

Our Philosophy

The recruitment, management and operation of these panels is overseen by our senior panel experts in the Panel Strategy and Development group. As a result, a high level of data integrity is ensured for end clients as we practice what we preach, implementing our own panel management best practices and quality standards.

Our philosophy is to consider the research an integral part of the panellist experience. Therefore to maintain high quality, access to our panel is exclusive to ARS clients via our omnibus services, syndicated studies, public affairs and custom research.

The Panelists

Our panels are well profiled on a number of demographic, consumer (including technology, media, financial, health), and political variables to gain a deeper profile of our panelists and assist our clients in reaching the audiences most relevant to their research needs.

A multi-pronged recruit strategy is used to carefully target and attract a diverse and engaged cross-section of the population. Typically, these campaigns are carefully targeted, and designed to avoid over-used commercial lists, focusing on quality rather than quantity.

Technology

Our panels are run on Sparq, the online research platform developed by our sister company Vision Critical. Our platform enables us to provide a market-leading engagement experience to our members. Visual Question types are at our researcher’s fingertips to generate richer insights as well as increase engagement with survey respondents.

Our panel technology and methodologies delivered the most accurate prediction of the results of Canada’s 2008 federal election. The accuracy and quick turnaround of online research speaks for itself: Angus Reid Strategies was the only public opinion firm to exclusively use online methods to follow the views of the electorate during the 2008 federal campaign.

Create your own panel of passionate customers

Like an exclusive club, an online panel provides insights on everything from product concepts to ad testing to purchase intent.

Gut check ideas with rapid fire panel research. Throw concepts out to the panel and instantly see what sticks. Since you own the panel, the control is all yours.

We can help you build and maintain an online panel that is made up of a dedicated group of existing or potential customers. Engage with and learn from the panel over time through interactive surveys, or invite members to dive deeper in a discussion forum.

Find out more about our proprietary online research platform, Sparq.

experts:

Laura Davies

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Laura Davies Vice President, Panel Strategy

Laura leads the Panel Strategy and Development group, providing a range of panel strategy and operations services, serving both custom panel clients and Angus Reid Strategies.

As Vice President, Panel Strategy, Laura leads the Panel Strategy and Development group, providing a range of panel strategy and operations services, serving both custom panel clients and the Angus Reid Strategies.

Laura oversees both the RAMPs division, responsible for developing and managing the Vision Critical Group's own proprietary panels: the Angus Reid Forum in Canada and Springboard America, as well as the Panel Consulting and Recruitment practice offering recruitment solutions and strategic consulting to custom panel clients. PSD also provides the key panel retention services of incentive management and panellist communications.

Prior to running PSD, Laura focussed on providing strategic consultation to Vision Critical's custom panel clients, particularly those requiring deeper architecture, international, niche or complex audience requirements.

Laura previously spent five years at leading online research agency YouGov, based in the UK where she was Panel Manager. There she was responsible both for the management of YouGov's proprietary national panels and for key client accounts involving custom panel development, including for CNN, the Health Foundation, HSBC Bank and The British Venture Capital Association. Laura also handled the set-up and launch of YouGov's pioneering Middle East panel and was a key member of the team responsible for the company's election polling successes.

Her particular areas of expertise are in panel development strategy and recruitment, panel analytics and panel quality and engagement practice, and has addressed conferences and authored papers on these topics.

Laura has an MA (Hons) from Oxford University in Philosophy, Politics and Economics, and the Advanced Certificate in Market & Social Research Practice (MRS, UK).
+1.604.647.3593
laura.davies@angus-reid.com Show full bio