Online Communities

Denise is the Senior Vice President of the Community Insights group. Her team manages communities for some of North America’s leading brands, providing them with strategic customer insights and building a pipeline of new ideas. 

Denise has a unique background, with more than 18 years of experience in strategic planning, and online marketing.  She strives to combine traditional marketing and market research techniques with emerging social media trends to develop engaging customer communities.  With an extensive background in strategic planning, Denise is particularly focused on helping clients align their communities with solid business objectives, and on leveraging customer insight to help drive key business decisions.

Prior to joining Vision Critical Denise worked as the Director of Homeowner Experience at Intrawest – North American’s leading destination resort operator, and as the Strategic Planning Director for RMG Connect – a division of JWT. Denise understands the value of voice of customer research and how it can be leveraged. With a solid background in planning and strategy, Denise has earned a reputation of helping businesses succeed.

Ellie is Angus Reid Strategy's qualitative and community thought leader. She manages two specialty areas: Vibrant Online Communities for insights and Domino (a multiphase study designed to contextualize the consumer and bring insights to life). Ellie also specializes in sustainability research.

Ellie's goal is to develop technologically innovative approaches to qualitative research, which will help define simple solutions to client's complex questions and challenges. Great research is about taking results beyond insights; it is about working with clients to derive implications for their business and define implementation plans.

Ellie has ten years of experience partnering with clients to build brands, develop products, retain customers, evaluate communications, develop strategy, facilitate change, and manage databases. She previously operated her own consulting business and was a Partner with Market Explorers, a Vancouver based company specializing in communications evaluation. Ellie has also taught Marketing, International Market Planning and Marketing Research at BCIT.

Ellie is a Certified Marketing Research Professional (CMRP) and has been a member in good standing of the MRIA (formerly PMRS) since 1997. She is also an At Large Director on MRIA's National Executive.

Ellie has a BA in History and Geography from Wilfrid Laurier University, and a Post Graduate in Research Analysis from Georgian College.