Interactive & Virtual
We Make Research Better
More engaged respondents generate better returns on research investments.
We offer a suite of interactive applications that can be incorporated into any online study. This includes everything from interactive visuals, streaming video and 3D virtual environments to simple drag and drop exercises.
Angus Reid Strategies researchers unify the latest in emerging technology and the best in strategic consultancy. For clients, this means a new freedom to engage consumers in a meaningful way. For respondents, it's about being liberated from the tedium and confines of traditional survey research.
The utilization of rich media tools in even the most basic of questionnaires makes the survey experience much more engaging. A recent study conducted by our sister company, Vision Critical, found that respondent engagement is typically higher for studies that incorporate interactive elements than for traditional surveys across all age groups.
A more engaged respondent provides a number of advantages including more thoughtful answers from respondents, higher response rates and better quality data. These ultimately lead to better business decisions for you and, consequently a better return on your research investment.
PackagePlus Sort
Identify the best Package Concept to Drive Sales.
Eighty-percent of all purchase decisions are made at the shelf when consumers are looking at your packaging, so why ignore this measure in earlier stage testing? PackagePlus Sort is an online interactive package testing system used to help narrow down 10 to 20 package concepts according to their unique characteristics, likes and dislikes and overall preference. Our approach includes innovative research techniques that deliver better insight into purchase intent, brand fit, and eye tracking.
PackagePlus VR
Test Before You Launch with 3D Shopping Simulations.
PackagePlus VR is a comprehensive online package testing system that uses simulated shopping technology to identify which package will perform the best once launched into a retail experience. PackagePlus VR combines three essential pillars of package evaluation:
- How it performs on the shelf
- What elements of the package design work using eye tracking
- Evaluating the rational and emotional connections that brands make with consumers using packaging as a stimulus
Using these approaches, we provide better insight into findability, purchase intent, brand communication diagnostics, and guidance on how to improve the package before launch.
