Advertising Research
In an ever-changing media world, our advertising research solutions work harder to connect your marketing efforts with business objectives.
Angus Reid Strategies offers CopyPlus and MarketPlus for your copy testing and in-market advertising and media tracking needs. CopyPlus and MarketPlus give advertisers a real understanding of how to maximize the impact of their advertising campaigns, before and after launch.
Angus Reid Strategies is a leader in the use of rich media/web based tools, (such as our Virtual Highlighter), to better connect with consumers who are connecting with your brands and marketing communications in an increasingly complex media world.
CopyPlus
Select the Right Ad Concept
Will consumers love or hate your next ad? How do you select the right ad concept? CopyPlus is the interactive ad testing system we use to test print, radio, TV, web advertisements and other non-traditional ads. Our approach can be seamlessly incorporated within the 3 stages of ad development – strategy, concept, creative. The result helps determine before going to air how to create an ad consumers love and which concept will resonate most.
CopyPlus: Brochure Download
MarketPlus
Gauge Your Marketing's Impact with Angus Reid Strategies' Suite of Advertising Tracking Research Tools
Gauge the impact of your marketing initiatives with MarketPlus, an interactive ad monitoring system we use to track print, radio, TV, web advertisements and other non-traditional ads. Our advertising research experts can determine how your brand is performing within the competitive environment and which elements of a marketing initiative are impacting the bottom line most efficiently.
From ad recall to full fledged analysis of return on investment, Market+ suite of tools allows you to cover all the bases. The suite includes Advertising Engagement, Target Assessment, Brand Health Assessment and Media Optimization. Within each part of the suite, there is the ability to take either a topline look, or go deep into a detailed examination.
Advertising Engagement:
Depending on your information needs, our system allows you to explore many levels of advertising engagement.
Claimed and prompted ad recall. Our Target Identifier™ analysis reveals whether you are reaching the right people.
Wear-out. Let's you know when the ad(s) have started to lose their pulling power.
Message recall.Unaided and aided recall of main messages. Our Completeness of Recall (COR) analysis provides normative information on how well your message is penetrating.
Diagnostics. Measure perceptions of likeability, credibility, clarity etc. in order to better understand why some ads are driving sales while others are not.
Target Assessment:
Target assessment provides insights into who your ad is reaching and how it is performing with them.
Value Identifier™. This analysis reveals the relative value of the consumers you are reaching, by combining their size and category spending into a simple index score.
Customer Reach Analysis. Reveals how the ad and other media are performing among current, lapsed non-customers.
Loyalty & Conversion Segments. Looks at ad performance amongst you and your competitors’ Loyal, Occasional, Wavering and Lost/Non customers. Provides insights into where advertising is contributing to market expansion or stemming erosion.
Brand Health Assessment:
Using your market specific brand attributes, we can provide normative brand health metrics and insights into the effects the campaign has had on your brand image.
Brand Advancement Measures. BAM™ scores are derived from any set of brand association data that are relevant to your market. They provide normative feedback on how your brand is performing in terms of Knowledge, Uniformity, Originality & Power.
Action Analysis: We determine what is really driving brand choice, using Shapely Value regression to determine derived importance and then show how your brand (and competitors) are performing on the market drivers.
Market Mapping. Our market maps provide an at-a-glance summary of where your brand is positioned relative to your competition, and how your position has changed over the course of the campaign.
Media Optimization:
With consumer research inputs, and client/category spending/sales, we have validated return on investment metrics that are superior to typical ROI analyses which use aggregate sales/spend information.
ROI Modeling. A critical, and often neglected element of return on investment analysis is the creative itself. We input both Proven and Prompted (by Medium).
Media Engagement. In a fragmented media world, it is possible to measure how attentive & receptive consumers are to message by medium.
Reach/Frequency. Many media plans are being driven by cost efficiency vs. Reach objectives. Our analysis integrates Reach/Frequency as a key metric.
MarketPlus: Brochure Download
Virtual Highlighter
Maximize Effectiveness of Print & Direct Mail
What if you could quickly involve your consumers as part of the ad concept process? The onscreen highlighter allows respondents to select specific areas that interest them the most. View the most popular areas on a heat map where colour intensities match the level of highlighting. The result is an efficient method of assessing the success of print advertising efforts prior to launch.
Virtual Highlighter: Brochure Download
