Radio
Innovative & cost effective research tools that help you build your radio brands
The radio sector is entering the most dramatic period of change in its history:
- New audio alternatives are redefining the role played by terrestrial radio.
- The arrival of PPM measurement is changing the nature of the game and challenging the 'tried and true' ways that radio has been programmed, marketed and researched.
- At the same time, cost pressures are greater than ever.
Angus Reid Strategies provides a new generation of radio research services designed to meet the times. We combine cost effective, sound research practices with online research technology that we have pioneered at Angus Reid Strategies. Our experts apply cross-discipline experience and insights that come from working with some of the world’s most well-known and successful brands.
Elevating radio research, the result is a new way of understanding why, in the face of so much change, so many people continue to listen to radio and, most important, what makes them choose one station over the other.
We offer a comprehensive range of research tools for radio, incorporating both online and more traditional methodologies:
- Strategic market studies
- Format searches
- Format optimizers
- Branding studies designed to develop marketing strategies
- Music testing of current and library material
- Online listener labs and focus groups
