Media

As SVP and Managing Director, Syndicated Products Division, Mike is responsible for the overall direction and management of all syndicated business at Angus Reid Strategies.  He comes to Angus Reid from Nielsen Media Research where he was President of the Canadian business for the past 5 years.

During his time at Nielsen Mike was involved in the implementation of People Meter audience measurement in Canadian local markets managing broadcast, agency, and cable companies at a senior level.  He also launched Internet measurement research in Canada and the developed Canada's competitive media expenditure service. He has appeared on Talk TV, Business News Network as an expert in media measurement and analyses.  Mike has a Bachelor of Science Degree from the University of Western Ontario and Executive Development education from both Queens and Harvard.  Mike is a board member of the National Advertising Benevolent Society.
 

Jeff brings more than 20 years of senior-level research and consulting experience to Angus Reid Strategies, including six years as Vice President of Media Research with the Angus Reid Group, where he spearheaded a series of syndicated media studies.

Recognized as one of North America’s leading radio programming, marketing and research experts, Jeff has conducted research studies and/or consulted clients in more than 50 different radio markets and provided strategic advice to some of Canada’s leading broadcast and media companies, including Astral Media Radio, Corus Entertainment, the Canadian Press, the Canadian Association of Broadcasters and the Torstar Media Group. He is also a frequent speaker at industry conferences in Canada and the US and a regular contributor to Broadcast Dialogue magazine.

Most recently, as a Partner at Solutions Research Group, Jeff pioneered the use of professionally-managed online research panels to conduct radio studies using a representative sample of listeners in each market.

Matt is a Senior Vice President with Angus Reid Strategies and leader of our Chicago office. Matt specializes in managing custom consultative research partnerships with leaders in the Technology, Media, Entertainment and Consumer Package Goods sectors, including the methodological design, execution, and analysis of quantitative primary consumer research initiatives.

Over the course of his research career, Matt has gained a reputation for designing and implementing unique hybrid methodological approaches that best meet the strategic research objectives of his clients, as well as employing cutting edge advanced statistical techniques to better understand the data collected.

Matt comes to Angus Reid Strategies from Ipsos, where he was a business unit and thought leader in the firm's media and technology practice. In addition, Matt has the unique perspective of having designed and developed the groundbreaking quantitative research initiative "TEMPO: Keeping Pace with Digital Music Behaviors", which has measured and tracked global consumer digital media behavior since 1998, with sponsors from the retail, consumer electronics, computer hardware and software industries.

A frequent writer and commentator on emerging media engagement, brand management, product innovation and youth behaviors, Matt brings a compelling blend of media and marketing research experience to client engagements and executive presentations.

Matt attended the University of Minnesota, where he obtained a Bachelor of Arts degree in Political Science, specializing in geo-political economic theory.

A twenty-year research veteran, Andrew leads ARS in the development of innovative and informative analytics and approaches to research. Andrew is the author of numerous research products and measurement scales, with applications in a wide range of areas including branding, social capital, health and religion. Global social and marketing research is also a focus of Andrew's work.

Andrew has published numerous peer-reviewed journal articles and book chapters and has been quoted in publications as varied as The Economist and the Kingston Whig Standard (which referred to him an as an "upholsterer").

Prior to joining ARS, Andrew was General Manager and Chief Research Officer of Ipsos Insight Health, where he led a North American-wide team of 50 researchers.

Her background in custom, quantitative research she has extensive experience in full service product development, customer satisfaction & loyalty, segmentation, and awareness & usage studies. Andrea has worked within the media, financial, CPG and pharmaceutical sectors. Most recently Andrea was a Senior Account Director and NY Operations Manager at Questus, where she was in charge of several online panels. She managed several major client relationships with large and global media, global finance firms and also managed vendor relationships and operations for the NY office.

Andrea has worked at several other major market research firms in New York City over her career, specializing in large-scale strategic projects. Prior to Questus, Andrea spent three years at GfK Custom Research North America where key accounts were MasterCard, Citibank and ExxonMobile.  Prior to that she ran the research operations and overall project management for the strategic research boutique Helene Berger & Associates.   A native New Yorker who divides her time between the city and her home in East Hampton, Andrea has a Bachelor's Degree from Baruch College where she majored in Marketing and minored in Art.