Consumer Packaged Goods

Matt is a Senior Vice President with Angus Reid Strategies and leader of our Chicago office. Matt specializes in managing custom consultative research partnerships with leaders in the Technology, Media, Entertainment and Consumer Package Goods sectors, including the methodological design, execution, and analysis of quantitative primary consumer research initiatives.

Over the course of his research career, Matt has gained a reputation for designing and implementing unique hybrid methodological approaches that best meet the strategic research objectives of his clients, as well as employing cutting edge advanced statistical techniques to better understand the data collected.

Matt comes to Angus Reid Strategies from Ipsos, where he was a business unit and thought leader in the firm's media and technology practice. In addition, Matt has the unique perspective of having designed and developed the groundbreaking quantitative research initiative "TEMPO: Keeping Pace with Digital Music Behaviors", which has measured and tracked global consumer digital media behavior since 1998, with sponsors from the retail, consumer electronics, computer hardware and software industries.

A frequent writer and commentator on emerging media engagement, brand management, product innovation and youth behaviors, Matt brings a compelling blend of media and marketing research experience to client engagements and executive presentations.

Matt attended the University of Minnesota, where he obtained a Bachelor of Arts degree in Political Science, specializing in geo-political economic theory.

As a Senior Vice President with Angus Reid Strategies, Mike specializes in packaging research, branding, ad testing and customer satisfaction for local and national accounts. Mike's recent research focus has been in the development and management of panels.

Prior to joining Angus Reid Strategies, Mike led the client services team at Vision Critical for two years. At Vision Critical he helped recruit and launch numerous custom online panels for a wide variety of Fortune 500 clients and played a key role in rolling out important customer service initiatives to Panel+ clients.

Mike also led the market entry into western Canadian for POLLARA, the largest Canadian-owned marketing and public opinion research firm in the country. In 2004 he was awarded the industry's top Canadian research award, "Best in Class" for the best overall research project in Canada.

Mike has experience in both complex quantitative analytical methodologies and qualitative methodologies.

Mike holds an honors undergraduate degree in Political Science from McMaster University and is a Certified Marketing Research Professional (CMRP).

With 12+ years of research expertise, Leigh spent 6 years at Ipsos where she led a team of 8 research consultants and played a pivotal role in growth of the U.S. health practice.

Leigh provides actionable recommendations to healthcare marketers across all stages of the brand lifecycle. Her areas of expertise include targeting, branding development and communication, concept testing and sales force optimization.

Leigh's experience spans many therapeutic areas. Most recently, she has conducted research in the areas of Cardiovascular disease, Metabolic syndrome, Diabetes, Oncology and Virology.

Leigh holds a Bachelor of Arts degree in Psychology from Williams College and a Master of Arts degree in Social Psychology from Northwestern University.

Stephane has 12 years of experience in Consumer Packaged Goods research and consulting, at at GfK, at Research International and at Ipsos.

Prior to Angus Reid Strategies, he worked as an Account Director. He helped major CPG international companies to address their local or international Marketing issues, on any part of the marketing mix (from Concept screening to the Sales evaluation before launch) in many countries including UK, Spain, France, Poland, Italy, Turkey, USA, Canada, Mexico, Argentina, Japan, and Russia.

As a Vice President with Angus Reid Strategies, Dara is based in Toronto and specializes in retail. Dara is a well-rounded research professional, having been in the industry for almost ten years. Her experience has run the full gamut of both qualitative and quantitative research initiatives.

In addition to being an experienced focus group moderator, Dara's quantitative experience spans a variety of study types including brand strategy, brand positioning and performance, usage and attitude, customer satisfaction, brand tracking and product optimization. Dara also has experience across a broad range of sectors, with a particular focus on retail, shopper understanding and property management and development.

Dara has an Honours Psychology degree, a post-graduate Research Analyst diploma and is currently completing her Masters in Business Administration from the University of Edinburgh.