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More Satisfying Satisfaction Research

In the July edition of Quirks magazine, Demitry Estrin and Ted Chen, contributed an article about using interactive technology to improve satisfaction research. Demitry and and Ted are both senior vice presidents of satisfaction and loyalty research from Angus Reid Strategies.

The article outlined how recent advances in technology have elevated the quality of research and the insights that can be garnered via the online medium. Today we have unprecedented flexibility for engaging the respondent in an innovative and interactive way. Through our work with interactive rich-media technology we have discovered that we can stimulate more thoughtful responses and collect better-quality data while at the same time providing an engaging and enjoyable experience for the respondent.These advances set the stage for redefining how we view satisfaction research and satisfaction questionnaire design in the online medium.

Read the full article here: More Satisfying Satisfaction Research.