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Groundbreaking Full Service Community Panel Offering Unveiled at Shopper Insights Conference

Angus Reid Strategies and sister company Vision Critical officially announced the release of its new groundbreaking online research product: Eclipse.

Designed specifically for the Consumer Packaged Goods industry, Eclipse provides companies with the latest techniques for gaining deeper consumer insights while maximizing cost, timing and research design efficiencies. Built upon Vision Critical’s industry leading community panel technology (Sparq), Eclipse extends proprietary panels into greater levels of research sophistication by offering the ability to deploy immersive virtual shopping and advanced analytics typically only offered in custom research engagements.

 “With consumer shopping habits and purchase behaviors being ‘reset’ by the current economic climate, our clients are increasingly asking for innovative technology and smart research solutions that are nimble enough to keep pace with the shifting marketplace,” says Matt Kleinschmit, Senior Vice President of Angus Reid Strategies and Vision Critical’s Chicago office. “Eclipse’s unique blend of cutting edge proprietary panel technology and full service strategic research consulting has really struck a chord with our clients, allowing them to develop an efficient longitudinal research program that provides ongoing incremental learning and ultimately, a more complete understanding of consumers and their relationships with brands, retailers and products.”   
   
The unveiling of Eclipse is taking place at the Shopper Insights conference in Chicago from July 14-17, 2009, where attendees will get a first glimpse of the new groundbreaking online research product, and have the opportunity to speak with industry experts on hand. To find out more about Eclipse, please visit www.visioncritical.com/eclipse


Contact
Matt Kleinschmit
Senior Vice President and Managing Director, Chicago
matt.kleinschmit@angus-reid.com
312.674.4871